hearts and minds

plural noun

: people's emotions and reasoning
We must appeal to and win (over) the hearts and minds of the people.

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While Anton Chekhov always thought of The Seagull as a comedy, that fact has frequently been forgotten through productions that fall into the soporific trap set by angsty, moping, lovelorn characters losing their hearts and minds in the Russian countryside. Demetrios Matheou, The Hollywood Reporter, 7 Mar. 2025 In the war for hearts and minds of Arab communities in eastern Syria—from which ISIS still recruits—the SDF is decidedly the wrong tool. Robert S. Ford, Foreign Affairs, 5 Mar. 2025 Expending less than 1% of the federal budget, USAID is vital to our national interests — both in terms of hearts and minds and of our competitive place in the world. Bill Gray, The Mercury News, 12 Feb. 2025 The approach abides with the Trump World view that the sound bites that permeate traditional and social media in the days that follow will do more to shape hearts and minds than anything else. Eric Cortellessa, TIME, 3 Mar. 2025 See All Example Sentences for hearts and minds

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“Hearts and minds.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hearts%20and%20minds. Accessed 21 Mar. 2025.

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